Development Initiatives

Development Initiatives is an international organisation focused on the beneficial role data can have in driving poverty eradication and sustainable development. To coincide with their 25th anniversary, they asked us to overhaul their brand to reflect the organisation’s data driven mission. The new brand needed to bring to life the importance Development Initiatives places on being collaborative, optimistic and transparent, as well as representing their forward-looking, innovative and agile approach to their work.

We established a comprehensive and flexible branding system accompanied by detailed guidelines enabling Development Initiatives to roll out the new brand predominantly in-house across a variety of digital and print applications.

Client: Development Initiatives
Agency: Soapbox