Fit for the Future
A vision for general practice

General practice is the bedrock of the NHS, it is the first point of contact with the health service and is highly valued by patients and health practitioners alike. To meet the health challenges of the 21st Century and secure the future of general practice, The Royal College of General Practitioners consulted extensively with doctors and patients in order to set out their vision on how general practice can be fit for the future.

We were commissioned to bring this vision to life, by developing a bold and engaging visual style that could be applied to a broad range of digital and print applications that would inform and engage with multiple stakeholder groups.

Client: Royal College of General Practitioners
Agency: Soapbox